Did Truman simply want the black vote Essay Example

Did Truman simply want the black vote Essay When Harry Truman came to power in 1945 his policies were very much associated with black civil rights, in this assignment we must establish whether he simply just wanted the black vote or whether there were underlying reasons for his association and his appealing to the black voters. Truman was born and raised in the state of Missouri which had a large white population and a small black population, it would have been unusual for Harry Truman not to be a racist. The environment he grew up in was very racist and his own ancestors had owned slaves, many of the blacks in the state of Missouri were also previously slaves. Previous to 1944 Truman did not need the black vote to win, no need to court the black vote. Roosevelt in 1944 was looking for a vice president, Truman got the position and for the first time had to appeal to the whole of the USA, therefore he had to court the black vote. It was possibly the first time that the black vote actually accounted for something (franchisement- the right to vote). We will write a custom essay sample on Did Truman simply want the black vote specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Did Truman simply want the black vote specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Did Truman simply want the black vote specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Then in 1945 when President Roosevelt died, Truman became president, at first he was not helpful to blacks. In 1948 the presidential election was held and it was then that Truman really pushed his civil rights policies, possibly to win the black vote. To win the election he needed to secure at least 270 votes. There are 538 votes in the Electoral College and the candidate who wins the vote in each state receives all of the electoral votes assigned to that state. Each state has a number of Electoral College votes equal to the number of senators it has plus the number of members of the House of Representatives it has (which is dependant upon the population of the state). New York, Illinois and Michigan were the three most important (northern) states in the election process because they had a large black population. It was these three black communities which Truman needed to convince to vote for him, in order for him to become president, they were the deciding states as it were. His rival was Strom Thurmond a republican, who was an overt racist whereas Truman was a democrat. His plan was flaw proof, by offering civil rights to the blacks in the Dixie-southern states and those in the two most important northern states would win him the presidency. This action shows the great influence that Trumans policies had on the black voters. It cannot be argued that in no means can it possibly be due to his need for the black vote, the fact is it was to do with votes. In the election Truman carried an unprecedented two-thirds of the black vote. He did however lose the Dixiecrat vote, which was probably significantly as large as the black vote. However this does not entirely explain his support for civil rights, there were a number of other factors which played a part in his support. In 1945 the cold war took place, an ideological conflict between the USA and the USSR followed. Both super powers were involved in a global power struggle and both had the potential to control the entire world. The USA believed the whole world should adopt their capitalist system and at the same time the USSR believed the world should adopt their communist system. In 1945 the USSR and Mongolia were both communist run countries but between 1945 and 1948 Poland, Czechoslovakia, Eastern Germany, Hungary, Romania, Bulgaria, Albania, Yugoslavia and China were a new list of countries that Russia had liberated forced to become communist, in the global power struggle. Americans became terrified that the world would become communist and that they would be swamped. Americans did not want to be part of a communist country because it would mean all their wealth would have to be shared, industry would be state-owned not privately owned and elections would be a one-party dictatorship with all candidates belonging to the communist party. The Americans embarked upon a red witch hunt an attack on all communist countries. Truman firmly believed that equality was vital in maintaining Americas moral standing in the Cold War world. So Truman may have been eager to gain equality for all Americans, to stand tall against the USSR, in the global power struggle. Truman may have also been backing black civil rights for the sole reason to protect the Americans national reputation conscience, he believed that there should be an end to lynching, the poll tax and inequality in education and employment. It was clear that he was motivated by the desire to do what was best for America, alongside the other factors which contributed to his policies. Truman was a racist but tried to be fair. He did not seek social equality for blacks but he wanted legal equality, which he saw as a black mans basic right, because he is a human being and a natural born American. It was clear he was still representing the Missouri voters. He was especially horrified by the attacks on black servicemen returning from World War II, the worst occurred in the Deep South where Negro soldiers had just returned from overseas and were dumped out of army trucks in Missouri and beaten Truman remarked that these stories turned his stomach. His opinion on education for blacks was that if they were better educated that it would benefit the economy and in turn help all Americans, he told black democrats of this belief. His ideas were deliberately misrepresented. His advocacy for equality of opportunity was interpreted as miscegenation and integration, which was unprecedented. Integrated political meetings, which he conducted in southern states, caused serious violence. Idealism was an important element in his actions, this was seen when he put his life on the line. When The Ku Klux Klan surrounded a several thousand strong crowd, at a meeting but dared not attack because 100 armed blacks stood alongside them. Truman recognised that regardless of race the respect for the law was at sake. In the case of a white person being violent towards a black person, in whom they were not punished led to the belief and idea that the law was more lenient on the white community. Therefore it was likely that the whites would abuse the law and lose all respect for it. Also those whites, who saw little help for those black people being attacked, would lose their trust in the law to support them in times of need. The nation would lose pride in their justice system. However, privately Truman would still refer to blacks as niggers, his sister even claimed that Harry is no more for nigger equality than any of us. This paints a different picture to how he was regarded by his public. The question being analysed has a very open ended answer, as it is quite possible that President Truman was motivated by the black vote, respect for the law, humane repugnance at racist attacks, personal veracity and his insight into what was good for his country at the time and its proclaimed leadership of the free world against communism, which veered Truman toward support of greater equality for blacks. However, ultimately he supported civil rights so strongly, it could be claimed that it was simply to win the black vote and as a result gain power of the country that he had been brought up in. the definitive reward, which he longed for, a famous name all around the world and a place in history. Still there remains to be strong enough evidence to prove that Trumans motivation was not purely political. Therefore Trumans association with black civil rights was not totally motivated by his want for the black vote but as a result of a combination of reasons.

girl friends and guy friends essays

girl friends and guy friends essays Its a Friday night and youve got nothing to do. Maybe you feel like relaxing on the couch at home. Maybe you want to watch a movie, or even get dinner with a friend. But which friend? A guy friend or a girl friend? This is where the decision becomes crucial. It all depends on what kind of mood youre in. You may be asking yourself, Why would my mood affect whether I call a girl friend or a guy friend? The answer to this is that girl friends and guy friends, while both obviously friends, are completely different beings, different species even. Both are friends, but could not be more opposite in conversations or actions. Because of the way they function in social situations, girl friends and guy friends are like polar opposites. Lets say a girl and a guy friend, well call them Jenna and Fred, go to the mall to look around, you know, for something to do. At the mall, Jenna sees a pair of pants she wants to try on. So she tries them on and walks out to ask Fred for his opinion. Well, theyre kind of tight on your legs. They make you look sorta thick, you know? Brutally honest. The first, and maybe most predominate, trait of the guy friend. Almost offensive, but in actuality its one of his strongest and most reliable characteristics. To be extremely forward, honest, and not take the energy to sugarcoat the truth. On the other end of the spectrum we have a girl friend, who when asked about how Jennas pants look, would say something like, Oh, those are really cute. They look good in the waist. What size are those? The girl friend dodges the trouble area. She avoids the truth, and changes the subject at all costs. She would rather lie than insult her friend. This is where the girl friend differs from the guy friend, because she would rather spare her friends feelings than have her be fully infor ...

Financial reporting Assignment Example | Topics and Well Written Essays - 1500 words

Financial reporting - Assignment Example rganization is not to simply promote its very own business and increase the ultimate goal of profit figures but, on the other hand, these organization also acknowledges their secondary responsibility towards its society people and environmental affects. The primary purpose of conducting various CSER activities by Company is the clear acknowledgement on the part of the Company that they do care about its society, their peoples, and environment and therefore, is consistently working on the promotion of various subjects of the society including, literature, sports, health, safety and others. CSER involve in incurring some short-term expenses and costs for the organization that do not also provide an instant financial benefit to the business, but instead it provides some qualitative return to the business in the long run. The activities of CSER widely promote many positive and beneficial transformations into the society and environment, in which the organization is performing their operations. With the help of CSER report, the ultimate aim of the business is to signify towards the society that they are the organization which have strict regulations and controls over the various business evils, including, Frauds, Bribery, Political influences and gifts, conflict of interests, compromise of independence issues, tax evasion, unethical business practice, unfair competitive activities, lack of confidentiality of business information and acumen, harassment of human rights and values, discrimination and many others, depending on the structure and needs of the organization. Through, CSER, business organization also wants demonstrate they strictly follow health and safety measures, its code of conduct, regulatory guidelines and are continually striving for improvement in order to accrue lesser and lesser damage to physical environment and nature. ABF Plc’s Corporate Responsibility Report clearly demonstrates that how much importance they are actually giving to the area

Personal Leadership Evaluation Research Paper Example | Topics and Well Written Essays - 1750 words

Personal Leadership Evaluation - Research Paper Example It seems clear that to some extent individuals can take a broad overview of their leadership qualities, and work to develop responses to the various strengths and weaknesses that are identified. This essay functions to evaluate my current leadership effectiveness. Specifically, the essay includes a review of who I as a leader need to be, what I as a leader need to know, and what I as a leader need to do. In examining who I as a leader need to be, I recognize that there are a variety of elements that must be considered. While I have not entirely decided on my career path, I recognize that I would like to pursue a path related to businesses and organizations. Even as these categorical distinctions involve a wide variety of elements, it’s clear there are a number of universal principles that underline all aspects of leadership. One of the important texts in articulating essential aspects of leadership is Maxwell (2007)’s The 21 Irrefutable Laws of Leadership. In this text Maxwell articulates a number of notions of effective leadership, as well as means of developing these qualities so the reader can attain more effective leadership qualities. In terms of my own leadership, I recognize there are a number of areas of leadership I would like to be as a means of achieving more effectiveness in my chosen career path. One of the important notions of leadership that Maxwell establishes is the understanding that the leader does not simply lead the ship, but the leader charts the course. The text gives an example of a historic trip to the Arctic. The trip was made by two separate groups – one headed by Robert Falcon Scott and one headed by Roald Amundsen. While Scott haphazardly planned for the excursion, Amundsen took great pains to research the terrain and the various environmental conditions. As one might expect, Scott’s trip was a failure and Amundsen’s trip was a success. The underlining principles in this is that successful leaders will not simply follow a set path and expect individuals to simply follow their lead, but will instead by the individuals that foreground that path that will be traversed. When considering the type of leader that I want to be, I am greatly influenced by the notion of charting a course rather than simply leading. In these regards, I would like to lead through example in a leadership model that does not simply follow the structural constraints of an organization, but readily defines these constraints through innovation, creativity, and development. When I consider contemporary examples of the type of leadership that I hope to achieve I consider individuals such as Steve Jobs and Bill Gates. While traditional notions of leadership present a charismatic figure such as John F. Kennedy or Barack Obama who are able to garner followers and support through rhetoric and charm, I increasingly find myself embracing a different incarnation of leadership. I believe that while charismatic leadersh ip is effective, leaders can also be effective through the demonstration of creativity and innovation. For instance, Steve Jobs has garnered incredible support and esteem through his management of Apple, Inc. By most objective standards Jobs does not exhibit the charismatic elements, but is able to retain respect and influence through his strong and innovative corporate approach. Steve Jobs has soundly demonstrated that effective leaders navigate rather than simply lead. In terms of my own leadership, I hope to be able to

NEC Assignment Example | Topics and Well Written Essays - 500 words

NEC - Assignment Example hnology and specialization advanced rapidly, it became more difficult for companies to harness all necessary technologies through their own R&D activities. Consequently they were forming strategic alliances with other firms, laboratories and universities that held competitive edge technologically (Mark 1987). There were several proposed sites for NEC including Boston, Palo Alto and Princeton. Shinoda and Kahng believed it was necessary to establish the laboratory at a relatively quiet place and thus it was conducive to establish the site in Princeton. The closeness of Princeton to Europe was significant for constant communication to the headquarters in Europe. It was essential for NEC to move out of Europe in order to diversify its market and exploit new markets in the globe. Princeton was a strategic position for the development of the company owing to the accessibility of resources. The region having other scientific institutions such as the Bell Laboratories, the IBM Research Institute, and the SRI Institute would facilitate NES with new knowledge that would be essential in establishing of a successful achievement of set objectives. Princeton would also be a convenient place to do collaborative research; this is because of the easy access to universities such as the Princeton University, Columbia University and Yale University. These Universities would greatly help in carrying out research for the firm. I think locating the industry in a region that has other firms already established would be essential for ease in access by clients because clients are already aware of the company’s location. The competition by other similar firm would greatly assist the firm to borrow and make reasonable improvements. Many companies tend to focus on both research and development activities all together; this is not the case with NEC. NEC prefers to entirely focus on research activities alone in the international research center; this decision is accompanied with a number

What Is a City?

What Is a City? What properties characterizes a ‘city? The definition of the term â€Å"city† is some what ambiguous. Our modern definition merely describes the physical characteristics of a city. However, I believe the definition has passed many ordeals to evolve into the current state as I will explain the few more popular explanations for â€Å"What is a city?† Firstly, a city has the property of proximity where there are educational institutions, entertainment, medical facilities, friends and family etc with a good infrastructure system. Businesses enterprises will often situate themselves in a centralized hub where they have access to labour forces while being close to markets therefore it makes â€Å"daily commuting between residences and workplaces† (Filion Bunting, 2006, pg.5) possible. Mumford, on the other hand describes a city as a â€Å"geographic plexus, an economic organization, an institutional process, a theatre of social action, and an aesthetic symbol of collective unity† (Mumford, 2007, pg.87) by focussing on the social needs rather than physical structure. This means that art, politics, education, commerce only serves to make the â€Å"drama more richly significant, as a stage-set, well-designed, intensifies and underlines the gestures of the actors and the action of the play† (Mumford, 2007, pg.87). Contrasting Mumfords concept with Wirths, one observes a more focused perspective on urbanism and its effect on our quality of life. Wirth defines a city â€Å"as a relatively large, dense, and permanent settlement of socially heterogeneous individuals† (Wirth, 2007, pg.90). His argument is that the greater the number of individuals participating in a interaction process, the greater the potential differentiation is between them. These variations segregate individuals according to color, race, ethnic, social status and preferences. Although we are physically close, our social contacts are distant, which results in the declining significance of the family; the disappearance of the neighborhood and the undermining of the traditional basis of social solidarity. After much consultation from scholars, the question: â€Å"What is a City?† is still difficult to answer. On basic observation, a city can simply be a workplace as suggested by Filion Bunting. However I believe a city is a much more complex combination of hierarchies, both the physically and the socially, as Mumford and Wirth stated. A city is the organized interconnection between the site and structure and its people. Such as, the city needs a water system, different variety of jobs to offer its people, a governing system but these systems cannot operate without the people its accommodating, which is how it all connects and flows like a stage with its actors just like in Mumfords ‘theatre. The city is a mere constitution of the people who reside in it. It is only a city, as long as its residence will give the name and credibility in the social and physical hierarchy. Work Cited Bunting, Trudi. â€Å"Canadian Cities in Transition†, Third Edition. Canada: Oxford, 2006. Mumford, Lewis â€Å"What is a City?† In The City Reader, Fourth Edition, eds. R. Legates and F. Stout, 85-89. London: Routledge, 2007. Wirth, Louis â€Å"Urbanism as a Way of Life.† In The City Reader, Fourth Edition, eds. R. Legates and F. Stout, 90-97. London: Routledge, 2007.

Performance Appraisal Essay

Performance Appraisal is a formal management system that provides for the evaluation of the quality of an individual’s performance in an organization, and is usually prepared by the employee’s immediate supervisor, and the procedure typically requires the supervisor to fill out a standardized assessment form that evaluates the individual on several different dimensions and then discusses the result of the evaluation to the employee (Grote, 2002). According to Grote, too often, performance appraisal is seen merely as a once-a-year drill mandated by the personnel department, but in organizations that take performance appraisal seriously and use the system well, it is used as an ongoing process and not merely as an annual event. To obtain the best information possible if performance appraisal data must be used, four phase model of performance appraisal must be used, and these are through, performance planning, performance execution, and performance review. In performance planning, this is usually set at the beginning of the year, the manager and individual get together for a performance-planning meeting in which they discuss what a person will achieve over the next 12 months. In the performance execution, the manager provides coaching and feedback to the individuals to increase the probability of success and creates the condition that motivate and resolves any performance problems that arise and in the midway through the year, they meet to review the individual’s performance thus far against the plans and goals that they discussed in the performance planning meeting (Grote, 2002). In performance assessment, the manager reflects on how well the subordinate has performed over the course of the year, assembles the various forms of paperwork that the organization provides to make this assessment, and fills them out, and the manager also recommend a change in individual’s compensation based on the quality of the individuals work (Grote, 2002). The completed assessment form is then reviewed and approved by the appraiser’s boss, department head, or the compensation manager. In performance review, the manager and the subordinate meet, usually about an hour, and they review the appraisal form that the manager has written and talked about how well the person performed over the past 12 months, and at the end of the review meeting, they set a date to meet again to hold a performance-planning discussion for the next 12 months, at which point the performance management process anew (Grote, 2002). Self-ratings fit to this approach in the way that, it is needed by the manager in the performance assessment to be able to fully evaluate the employee.

A critical analysis of an event contemporary issue

Abstract This paper provides an exploration of branding as interrelated to event management and experiential marketing. Different concepts and ideas are investigated in order to provide a relevant understanding of how adequate branding initiatives can impact future event management decisions. The relationship between brands and customers is emphasised throughout the paper in an attempt to focus on the importance of creating a personalised brand experience to different individuals. Therefore, the paper argues that branding is a fundamental element of ensuring proper event management activities in the contemporary business context. Introduction It has been indicated that brands serve different functions. At the most basic level, brands represent specific markers for the offerings provided by companies. For consumers, brands are associated with simplification of choice, reducing risk and guaranteeing a high quality level. The process of making branding decisions and undertaking particular tasks is important part of events management (Caru and Cova 2007). Brand positioning provides a relevant direction for marketing activities and establishing competitive advantage. Research shows the close relationship between brands and customers. Brand relationship quality has emerged as multidimensional because it consists of different dimensions, including self-concept, commitment, interdependence, etc. (Kotler and Keller 2006). Branding has been linked with the importance of brand experience and experiential marketing. The objective of this paper is to explore the aspects of branding as linked to experiential marketing and how this impa cts future event management decisions. This paper will explore links between branding and experiential marketing from both academic and practical angles. It will also look at how these concepts affect future management decisions (Caru and Cova 2007). The main objective of this paper is to critically review the branding importance in event management and how it impacts event management’s core decisions, how branding adds value to event management by developing a strong brand identity and new methods of linking with contemporary markets and emerging audience needs (Keller and Lehmann 2006). It is important to explore what performance signs could increase its added value for event management. Furthermore, this study focuses on the specificity of event management in terms of investigating how different trends like branding, technology, social media and events can add value to event management and improve the components of event planning. The study also investigates the contribution of branding from the perspective of b rand management research (Kotler and Keller 2006). Strong branding strategy is an essential part of the overall business strategy, as currently many multi-national corporations and event organisers are facing different challenges of achieving a position to strengthen the brand. Specificity of Branding and Its Relevance to Event Management One of the meanings of branding is intangibility, which indicates that a brand is established on intangible relations and values, making brand performance hard to define and measure. There has not been a universal definition of brand management in the literature (Keller and Lehmann 2006). Brand management faces many challenges in the contemporary business world, as companies and consumers are experiencing more products and services. It has been suggested that a strong brand holds various associations and has the capability to shorten the consumer decision making process, reduces the company risk, and sets different expectations (Kotler and Keller 2006). Furthermore, it has been argued that branding plays the same role in event planning. It has been recommended that the power of a brand lies in what audiences have learned, experienced, observed, and listened about the brand as a result of their experiences through an event (Caru and Cova 2007). The strength of a brand mostly reflects in its perception by customers, and thus it is experiential in nature. Successful event management needs to understand how the brand strategy should be executed and communicated with event audiences and how audiences respond to it. Event management companies are expected to recognise the strength of branding and how it can connect with audiences. For instance, if organisations offer a valuable brand experience to customers, they will achieve a substantial competitive advantage. Businesses choose to take part to organise an event for various reasons (Crowther 2010). Small companies may want to experience what live branding can provide. Many large and multi-national corporations prefer face-to-face interaction through different events to receive a quick response. Whether small or large, event companies generally participate for many reasons, for example to strengthen branding and event awareness, generating leads, connecting with future and exist ing audiences and educating event attendees etc. The main reason for companies to participate in an event is to launch or strengthen their brand (Keller and Lehmann 2006). Event management allows the company to grow and express its particular distinctiveness directly. Through event planning, companies normally select the perfect venue to share their ideas, thoughts, and name in the most appropriate for their purposes manner they want to show to people. Companies have been noted for their commitment to support various initiatives that popularise the brands they offer (LeSalle and Britton 2003). Many businesses decide to arrange events based on the branding opportunity offered by the event. The use of different host events is useful to create and showcase the brand of their business, as these could be charitable events or certain volunteering activities. Hosting events also allow different companies to direct the attention of their business and to attract potential audiences, which are considered more cost efficient (Kotler and Keller 2006). Organisations constantly enhance the features of their brands through the improved process of event management. As a result, their customer base grows on a regular basis. Another significant reason companies choose to arrange and participate in an event is to show their potential through brand features and enhancing different methods to improve event management and to recognise a target audience. The introduction of branding initiatives is important for companies to connect more personally with their customers (Crowther 2010). Branding may lead to extensive customer engagement, with a chance for positive personal interaction that establishes loyalty. Furthermore, event managers know that companies can understand the biggest ROI from branding and by retaining and increasing new customers. The main challenge for companies is to gain the attention of their customers accompanied by the disruption of daily work. At events, companies enjoy the chance to increase their brand awareness and revenue by introducing to their audience different types of products or services they may be interested in (Caru and Cova 2007). Branding provides organisations with an opportunity to focus on improving customers’ personal experience of the brand. Accurately planned and implemented branding can generate a huge amount of revenue after the event has ended. In other words, companies increase th e impact of their event by giving audience a reason to share their experience with products and services. Brand management frequently faces many challenges in a highly competitive environment (Keller and Lehmann 2006). In the contemporary unpredictable markets it is particularly important for event managers to monitor attendees’ needs and involvement. The brand is considered an intangible asset that strengthens the value by its strong connection with the associations, ethics and drivers of the audience. Consumers attend events for different reasons, including educational, informative, entertainment, etc. These reasons are influential and have benefits in their own ways (Crowther 2010). The information provided to individuals through branding is important to understand the nature and applicability of different brands. For instance, customers may differentiate the useful characteristics of a particular electrical appliance over another one in the market. If customers attend events for educational or awareness purposes, the branding information should be presented properly and considered the key component of an event. When a company hosts an event, it expects to gain adequate control over the e vent’s branding information and the audience it wants to draw in (Keller and Lehmann 2006). Being in this position provides the company with the authority to define how it wants to be portrayed and what type of audience it wants to attract. If companies are attentive about targeting their attendees, the ROI (Return on Investment) will be accomplished and the audience would show their interest in the company and their brand. However, this is not always the case because customer targeting initiatives may not be successful. Companies have access to an audience that is exposed to their brand and message at every turn. Furthermore, attendees enthusiastically prefer to contribute their skills and expertise in the programs and activities companies tend to provide during the course of the event (Caru and Cova 2007). Branding can be a powerful tool to generate a competitive advantage. A definition of brand culture indicates a focus on a company’s culture in which employees consider the importance of specific brand values (Keller and Lehmann 2006). The brand culture concept helps companies realise why this is so important. Brand cultures are considered important for event management. Branding also refers to aspects of pre dictable knowledge and thus expands the dimensions of brand culture (Crowther 2010). Unless they can experience products and services or encounter exceptional brand stories through events, individuals are generally determined to support the taken-for-granted option to understand the brand. In addition to the aspects of taken-for-granted knowledge, there are two motives for this stability. Psychological research suggests that branding culture is strong because individuals are cognitive (Keller and Lehmann 2006). Sociological research (Keller and Lehmann 2006) also suggests that branding cultures are strong and reliable because brand cultures are collective by including many people and being expressed in a variety of contexts (talk, product experiences, advertisements, etc.). However, there are drawbacks to these studies because branding culture is multidimensional. It cannot be simply perceived as cognitive or collective in nature. Branding normally manages events, brand images, and associations through different marketing networks. Therefore, individuals need to adopt a holistic approach to understand the dimensions of brand management (Kotler and Keller 2006). Importance of Branding and Experience Marketing A particular definition of experience marketing is the introduction of particular marketing activities that are customer-oriented and create a strong connection with customers. Based on this perspective, customer experiences arise from various aspects to include in-store interactions, communication patterns and packaging (Kotler and Keller 2006). Such experiences also take place as a result of both online and offline marketing activities. Experience marketing is viewed as a consistent and systematic approach to measuring the way in which customers feel about the brand (LaSalle and Britton 2003). Thus, the experience concept is quite different from other customer constructs in the field of marketing. Likewise, experience as part of experience marketing is different from motivational and affective factors, such as brand attachment and involvement (Kotler and Keller 2006). Brand attachment usually evokes persistent customer emotions, while involvement shows the perceived significance and personal relevance of a particular brand. Experience in this sense does not emerge as an emotional relationship concept. One of the essential concepts of experience marketing is experiential value that is closely linked with the idea of strengthening consumer bonds in organisations. Undoubtedly, an experience is found to have a much more persistent impact than an exposure to certain products and services offered by companies (Forlizzi and Ford 2000). In this way, the experience marketing concept directly appeals to customers in the sense of helping them feel what it is like to be a part of a particular organisation. Relationships between Brands and Customers Nonetheless, the relationship between brands and customers has been revolutionised to a certain degree. The new marketing era is that of experience marketing, which focuses on providing consumers with a brand experience that adds value to their lives (Caru and Cova 2007). It has been indicated that providing a real experience to individuals is an important part of persuading them about the quality of the offered products. It could be argued that there is nothing genuine about the connections between commercial organisations and customers, rather that they are a way of extracting as much money as possible from them. Experience marketing may provide adequate evidence that marketing practices have continuously evolved in the past several decades, shifting from the focus from products to building strong customer relationships and brands. It is important that positive experiences of customers become institutionalised within the respective marketing system in order to deliver the essence o f a certain brand (Keller and Lehmann 2006). This indicates that there is no gap between the promise presented with the brand and the consequent brand delivery to customers. Personal experiences enable individuals with a relevant opportunity to make informed purchasing decisions. Therefore, an adequate customer experience is more likely to produce high satisfaction in individuals who aim to purchase certain products or services (Caru and Cova 2007). Marketing communication has been identified as an essential aspect in contemporary business sectors. Marketing communication methods include advertising, direct and indirect mail, leaflets, altering the product packaging and sales promotion (Addis and Holbrook 2001). These activities are promoted alongside marketing sponsorship, public relations, and scientific, digital and live brand experiences. Research indicates that selected marketing channels are incorporated with other organisational tools to increase the impact of this strategy and more successfully achieve marketing communication core objectives (Kotler and Keller 2006). The experiential marketing approach is focused on a two-way incorporation in real-time, a live brand experience and thus a considerable deeper consumer relationship process (Prahalad and Ramaswamy 2004). Live brand experiences are typically apparent in the shape of live marketing events that permit the consumer to live, respire and experience or feel the brand through interactive transmitted connections and actions. The actions are typically designed to include value to target audiences in their own atmosphere, during their ordinary existence (Caru and Cova 2007). However, live brand experiences are basically existent in two-way branded experiences. They can be uniformly successful across many interactive scientific technologies and policies that assist marketing communication between customers and brands in real time. For example, consumers can contribute in live brand experiences on television where the TV shows substance is fluid, and they participate and add their contribution in actual time (Keller and Lehmann 2006). Creating a Live Brand Experience Similarly, a live brand experience can be stimulated online in a practical way in order to target more customers. Research shows that live brand experiences are seldom taken part in alone and the sophisticated marketing management tends to incorporate experiential marketing with other marketing tools and techniques to utilise a broad collection of marketing channels (Kotler and Keller 2006). Marketing departments in various multinational corporations prefer to utilise each marketing channel to accomplish different organisational goals and objectives (Maghnati et al. 2012). Advertising is frequently implemented in experiential marketing to achieve brand awareness program and to increase and sustain recognition of the brand or product within big markets. Advertising is normally effective at raising brand awareness; however, it is expensive to implement at a proper level (Schmitt 2010). When used on a larger level in experiential marketing, advertising can have a low cost per thousand (CPT), although generally it is a costly tool and can generally only be used to affect leading brands that can manage to run large advertising campaigns. Digital marketing or E-marketing is one of the fastest growing marketing channels in the current technological era. Consumers are linking with various brands online more than ever before, and E-marketing can also be cost-effective marketing channel for promoting brands online and generating sales and revenue via digital marketing (Maghnati et al. 2012). Viral marketing is also a rising marketing discipline, which is part of the digital range: an effective viral campaign uses a word-of-web to promote brand awareness. However, these marketing channels usually work together; at present, they are delivering successful marketing campaigns internationally for global brands and small businesses equally. Though brands and companies gain benefit from using these marketing channels, marketing departments are searching for new ways to operate and use these channels l in order to connect with their target audiences in a deeper way (Obonyo 2011). The basic idea is to build strong relationships that create brand loyalty and brand sponsorship. Additionally, experiential marketing may transform consumers from shoppers into dependable individuals who perceive the brand in certain terms, and share their personality and core marketing message or features to their families, friends, colleagues and local communities (Schmitt 2010). Experiential marketing is method way of identifying, recognizing and satisfying customer demands or needs and ambitions, engaging them through two-way marketing communications that take brand personalities into real life and include value to the target audience (Maghnati et al. 2012). Research shows that experiential marketing is incorporated into specific methodologies, which always are connected with target audiences and add value through relevant and appropriate brand communication dimensions (Schmitt 2010). The methodology was sound and objective in reaching particular conclusions pertaining to experiential marketing. The experiential marketing movement was established around one concept, involving two-way marketing communication between the brand and the target audience in actual time. As a result, live brand experiences are considered to be the core feature of experiential marketing. Other marketing communications channels are also playing their role in the process (Schmitt 201 0). They are being selected and integrated to increase marketing channels, which strengthen the impact of the big marketing idea known as live brand experience (customer experience). Conclusion This paper has explored the aspects of branding and how they are related to experiential marketing. In addition, emphasis was placed on determining the impact of branding on future event management decisions. It has been suggested that experiential creativity is at least partly concerned with offering a shopping environment that is appropriate to the customers, which can encourage them to the purchasing process (Schmitt 2010). The paper has suggested that experiential marketing provides an adequate way to achieving strong relationships with customers who may have an opportunity to experience different brands in a personal way. Furthermore, experiential marketing is also focused on getting consumer feedback, judgments, thoughts, actions and connections (Kotler and Keller 2006). All these aspects contribute to define and design a live customer experience and thinking about marketing. Experiential marketing has modified the past marketing concept that only focused on customers and custo mer service. Just as branding culture is established collectively through the participation of customers in experiencing brands, dividing branding strategies into different parts is a collective or a single branding decision for companies. It depends on the decision of branding or marketing directors to use one branding strategy over another (Caru and Cova 2007). Powerful branding provides a competitive advantage in an event not only with respect to audiences but also in relation to different brand partners (Kotler and Keller 2006). The paper concluded that a well-built brand culture also provides the firm with considerable influence in configuring event policies and negotiating with other brands. References Addis, M. and Holbrook, M. (2001) ‘On the Conceptual Link between Mass Customisation and Experiential Consumption: An Explosion of Subjectivity’, Journal of Consumer Behavior, Vol. 1 pp 50-66 Caru, A. and Cova, B. (2007) Consuming Experience, London, Routledge Crowther, P. (2010) ‘Strategic Application of Events’, International Journal of Hospitality Management, Vol. 29(2) pp227-235 Forlizzi, J. and Ford, S. (2000) ‘The Building Blocks of Experience: An Early Framework for Interaction Designers’, Proceedings of the DIS 2000 Seminar, Communications of the ACM, pp 419-423 Keller, K. L. and Lehmann, D. R. (2006) ‘Brands and Branding: Research Findings and Future Priorities’, Marketing Science, Vol. 25(6) pp740-759 Kotler, P. J. and Keller, K. L. (2006) Marketing Management, New York, Pearson Prentice Hall LeSalle, D. and Britton, T. A. (2003) Priceless: Turning Ordinary Products into Extraordinary Experiences, Boston, Harvard Business School Press Maghnati, F., Ling, K. C. and Nasermoadeli, A. (2012) ‘Exploring the Relationship between Experiential Marketing and Experiential Value in the Smartphone Industry’, International Business Research, Vol. 5(11) pp169-177 Obonyo, M. (2011) ‘Experiential Marketing, Experiential Value, Purchase Behaviour and Customer Loyalty in the Telecoms Industry’, Dissertation. Makerere University Prahalad, C. K. and Ramaswamy, V. (2004) ‘Co-Creation Experiences: The Next Practice in Value Creation’, Journal of Interactive Marketing, Vol. 18(3) pp5-14 Schmitt, B. H. (2010) ‘Experience Marketing: Concepts, Frameworks and Consumer Insights’, Foundations and Trends in Marketing, Vol. 5(2) pp55-112

Supply Chain Management - Tasty Treats Example

Supply Chain Management Supply Chain Management What recommendations should Rachel make in her presentation to Tasty Treats senior management? Rachel should give advice that can help the business solve the challenge of how much stock to order from their suppliers. She should propose introduction of a system that gives Tasty Treats a real time analysis of stock levels. This would involve the introduction of computerized systems, such as QuickBooks, which provide an easy way of assessing stock levels. Such systems indicate the amount of stock at hand at any time, thus alerting the supply department of the need to make more orders when the stocks approach the reorder level. A just in time stock system would also minimize the levels of stocks that would lead to excessive holding costs. A reduction in holding costs minimizes the expenses of the business, which translates to a better bottom line, and more capital.The management of Tasty Treats faces a challenge of realizing the importance of high service levels, and Rachel should highli ght the integral role it plays in business. A high level of customer service, for instance, ensures that the business does not receive any stock outs, leading to customer satisfaction. Therefore, she should insist on Tasty Treat offering their customers impeccable service. Such service draws more customers to the business, thus increasing the average sales. An increase in sales would result in greater profits for the business. More to these, excellent customer service distinguishes an organization from competitors, leading to a competitive lead in the industry. Therefore, she should insist on a 99 percent service level for Tasty Treats.Tasty Treats faces a problem of not taking advantage of discounts offered by suppliers. If the business works at achieving a high customer service level, the company’s sales ought to increase. Consequent to these, Tasty Treats would be compelled to order more, thus take advantage of available discounts from suppliers. The discounts help in lowe ring the ordering costs, thus releasing substantial finances to other activities.

Recognizing Employee Contributions with Pay

Recognizing Employee Contributions with Pay Introduction Compensation presents one of the most preferable ways through which employee contributions are recognized. Compensation program s is evaluated based on various job responsibilities which are assigned specified monetary value. However, various forms of compensation are undertaken based on federal laws of which organization managers are expected to be familiar with.Advertising We will write a custom essay sample on Recognizing Employee Contributions with Pay specifically for you for only $16.05 $11/page Learn More Payment for individuals, groups or excellent performances are done in form of executive pay, incentive pay as well as balanced scorecard. Organizations compensate their workers through various incentives supported by their company objectives. However, incentive pay for executives within an organization is usually different from that of other employees hence requires special attention. Such incentives either long-term or short-term are ne cessary for the purposes of developing some sense of commitment within organization’s leadership and workforce (Noe et al., 2009). Review of the case Considering that Xcel is a company dealing with environmental issues, Merit pay may not work well with its strategy on improving operations at the lowest cost. According to the case study, merit raise, works best during hard economic times since it caters for high cost of living. At the same time there are always high possibilities of prevailing conditions to shrink available range of increases. Additionally, merit pay spread pay increment evenly across all employees hence rewarding poor performance on the same level as good performance. Such method may ultimately not concur with the company’s strategy on lowering costs since it is expensive (Fossum, 2002). Spreading the merit pay evenly across all employees may benefit those who lazy around and cause frustration to hardworking employees. Suggestions might at times look a ppropriate but might not work well in line with the company’s business objectives (Gerhart and Milkovich, 1990). To ensure that incentives work for the benefit of the company, they will require improvement within communication channel and at the same time increase level of employee participation. Xcel should incorporate employees in pay-related decision since there contributions at times reflect hands-on knowledge on kinds of behavior essential for organization improvement (Gowen, and Jennings, 1991).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Since Xcel focuses on being one of the most celebrated top utility facilities offering efficient services at low cost, there goals and performances should be based on cooperation. Applying such principles would make employees feel more concerned about changes and goals of the company. They will always be eager to put across their contributions. Improvement on merit pay system For improvement purposes the company can include profit-sharing plan within the pay system. This is because merit pay is more directly linked to individual behavior compared to profit sharing plan. This is capable of linking to the strategy since it assists in increasing employees’ commitment towards organizational goals. Additionally, Xcel can utilize the use of balanced scorecard which enables combination of performance measures towards organizational goals. This enables easy utilization of employees’ potential through customization of balanced scorecards which would clearly distinguish Xcel’s operations based on strategy (Gerhart and Milkovich, 1990). Extension of the stock plan to other low-level employees might also be good idea for progress. This is since stock ownership plan contributes towards creation of some sense of ownership within employees. It makes them feel part owners of the organization hence maki ng them to focus more on ideas contributing towards success of the company (Gerhart and Milkovich, 1990). Conclusion Organizations use various ways to reward employee performances and at the same time measure such performances in terms of profits and stock prices. Incentive pay presents one of the most notable ways of organizations use for the purposes of ensuring that employees focus on company’s success goals. Such incentives ensure that employees realign their activities towards organization’s goals. References Fossum, J. (2002). Labor Relation. New York: McGraw-Hill Gerhart, B, Milkovich, G. (1990). Organizational Differences in Managerial Compensation and Financial Performance. Academy of Management Journal 33 (1), 663–91.Advertising We will write a custom essay sample on Recognizing Employee Contributions with Pay specifically for you for only $16.05 $11/page Learn More Gowen, C, Jennings, S.(1991). The Effects of Changes in Par ticipation and Group Size on Gainsharing Success: A Case Study. Journal of Organizational Behavior Management 11 (1), 147–69. Noe, R., Hollenbeck, J., Gerhart, B., Wright, P. (2009). Fundamentals of human  Resource management, 3rd edition. New York, NY: McGraw-Hill/Irwin.

Job Application and Interview Assignment Example | Topics and Well Written Essays - 750 words

Job Application and Interview - Assignment Example In order to observe the advancements in the recruitment procedures, this paper will undertake to elaborate upon the typical job application and interview processes that various nursing organizations undertake to recruit the nurse educators. The requirements, formalities and questions usually asked at the interviews will also be discussed. Nurse Educators Nurses throughout the world are called to work in a health care environment that is undergoing reform as never before imagined (NLN Board of Governors, 2011). A nurse educator is a nurse who is charged with the responsibility of educating, teaching, and preparing registered nurses (RN) and licensed practical nurses (LPN) for the purpose of enabling them enter into the practice at clinical positions. These nurses are also capable of teaching in many patient care settings in order to facilitate the patients with continuous education to register and licensed nursing staff. The Nurse Educators are also responsible for teach at doctoral l evel and graduate programs, which are intended to prepare the nurses for advanced practice. Job Applications The job applications depict the demands that the job descriptions puts on the employees. On observing the job application of Alaska Native Medical Centre, it is discovered that the organization charges the Clinical Nurse Educator (CNE) with the responsibilities to facilitate the education services and professional development of nursing by helping them prepare for advanced nursing practice and assist them in obtaining the skills and knowledge. This is done for the purpose of making them competent enough to gather and analyze the health data of patients, make diagnosis, develop a care plan, and implement the interventions for further interventions (Alaska Native Tribal Health Consortium, 2012). Interview Process The organizations hiring nurse educators beginning the recruitment process through interviews. These interviews give the hirer a complete view of candidate's qualifica tion, experiences and ambitions in the field. The interviewees are asked about their past experiences in the nursing capacity, and what their facility of working and areas of interest. Then, the interview discovers regarding the candidate's passion for teaching, and what factor brought them towards the teaching side. They are questioned upon the procedures that they would adopt to make their students grasp the concepts easily while teaching. Slowly, the interviewer build such a rapport with the candidates that, they get into open discussion in order to estimate the applicant's knowledge regarding nursing issues, current shortage, and the significance of nursing profession to the community. Besides this, Alaska Medical Centre also assess the applicant on the basis whether they know the positive aspect and worth of their job, and the ways in which the roles of nursing educators influence other areas of nursing. The interview further judges the candidates by asking their opinions on fu ture perspectives of the profession, its growth further, and the recommendation to others about getting into the nursing profession and develop it (Suzanne, 2012). The substantive questions usually asked from a candidate applying for nurse educators include the following: How does nursing generally contribute to the welfare of society? Can any other medical services replace nursing? How do

China and Japan Essay Example | Topics and Well Written Essays - 1250 words

China and Japan - Essay Example It has evolved and changed, during the 20th century. Many ethnic groups have existed in China. The pre-eminent ethnic group is the ‘Han Chinese’. Most social values are derived from Confucianism and Taoism with a combination of conservatism. Reincarnation and rebirth is the connection between real-life and the next-life. Spoken Chinese consisted of a number of Chinese dialects. The ancient written standard was Classical Chinese and it was used for thousands of years, but was mostly reserved for scholars and intellectuals. A large part of Chinese culture is about finding the balance of Yin and Yang in relation to Qi, in order to find harmony. Chinese medicine consists of a number of treatments including Chinese herb logy and acupuncture. Other forms of health improvement include meditation. Japanese culture has evolved from the ‘Jomon’ culture, which combines influences from Asia, Europe and North America. Archaeological research indicates that people were li ving on the islands of Japan as early as the upper paleolithic period. Japanese is written with a combination of three different types of scripts: Chinese characters ‘Kanji’ and two syllabic scripts, ‘Hiragana’ and ‘Katakana’. The Hindu-Arabic numerals are generally used for numbers, but traditional Sino-Japanese numerals are also commonplace. Japanese sculptures mainly settled on the subject of Buddhist images. Wood has traditionally been used as the chief material. The oldest sculpture is a wooden statue of 'Amitabha'. 'Chanoyu' and 'Ikebana' are the traditional rituals. The most popular professional sports are Sumo, Judo, Jujutsu and Kenjutsu. Political view of China and Japan:- The deadlock of the Chinese Civil War has resulted in two political states: the People's Republic of China (PRC), known as China, which controls "China proper" as well as Tibet, Inner Mongolia, Xingjian, Hong Kong, and Macau; and the Republic of China (ROC), known as Taiwan, which controls the island of Taiwan and its surrounding islands. The PRC is governed under the one-party system by the Chinese Communist Party, but the ROC has moved towards democratic government. After the founding of the PRC, both states claimed to be the sole legitimate ruler of all of "China". The ROC had more international support but most international diplomatic recognitions have shifted to the PRC. Both regimes use diplomatic and economic means to compete for recognition in the international arena. Currently, the PRC is recognized by most world organizations such as the World Health Organization and the International Olympic Committee. Today, there are 24 U.N. member states that maintain official diplomat ic relations with the ROC while the majority of the U.N. member states maintain official diplomatic relations with the PRC. Japan is recognized as a liberal democracy with free and fair elections, has operated with a dominant-party system known as the Liberal Democratic Party. It takes place in a framework of a parliamentary- representative- democratic- monarchy, whereby the Prime Minister of Japan is the head of government. Executive power is exercised by the government. Japan is generally considered a constitutional monarchy, based largely upon the British system with strong influences from European continental civil law countries such as Germany and France. The Emperor of Japan is "the symbol of the State and of the unity of the people" and exercises a purely ceremonial role without the possession of sovereignty. The constitution is called "the Pacifist